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Instagram Stories Size and Dimensions: The Key to Engaging Content Creation

  • Writer: Codepaint Inc.
    Codepaint Inc.
  • Jul 3, 2024
  • 2 min read

Updated: May 14

Hey there, Instagram creators! Ready to take your Instagram stories to the next level in 2024? 🚀


The key to crafting stories that grab attention and keep your followers engaged is using the right size and dimensions. Get this wrong and your content could end up looking super awkward. 😬


But don't stress, we've got you covered with this ultimate guide to Instagram stories size and dimensions.



Why Instagram Story Size Matters


Your Instagram story size impacts how your content displays on different devices. Using the wrong size can lead to:


  • Cropping of important visuals 🖼️

  • Distorted or blurry images 🤮

  • Difficult to read text 🔍

  • Viewers exiting your stories 👋


Ain't nobody got time for that. To avoid these fails, stick to the recommended Instagram story dimensions of 1080 pixels wide by 1920 pixels tall with an aspect ratio of 9:16.



Instagram Stories Size Cheat Sheet


Here's a quick cheat sheet of the optimal sizes for your Instagram story content:


  • Images: 1080 x 1920 px (9:16), JPG or PNG, max 30MB

  • Videos: 1080 x 1920 px (9:16), MP4 or MOV, max 4GB and 15 seconds


Pro Tip: Keep text and key visuals in the center 1420 px of your story. This is the "safe zone" where content won't be covered by the user interface.


IG Stories Size & Dimensions of 1080 x 1920 px and Safe Zone


Elevate Your Instagram Stories Game

Now that you've got the technical specs down, it's time to level up your stories with these tips:


  1. Create content in Instagram Stories Size. For iOS users looking to create image content that perfectly fits Instagram story dimensions, Repicture is a great option.

  2. Use templates to maintain a consistent brand aesthetic. Check out apps like Unfold or StoryArt for stylish designs.

  3. Incorporate interactive elements like polls, questions, and quizzes to boost engagement.

  4. Experiment with different story formats like behind-the-scenes, user-generated content, or product demos.

  5. Add eye-catching GIFs and stickers to make your stories pop. GIPHY has an endless supply.

  6. Utilize the full vertical space with visuals that fill the entire 9:16 frame.


Ready to create scroll-stopping Instagram stories? Armed with these dimensions and design tips, you'll be an Instagram stories pro in no time. 💪 Happy creating!



• Repicture is an independent tool and is not sponsored, endorsed, or affiliated with Meta Platforms, Inc. or Instagram LLC in any way.

• Instagram is a trademark or registered trademark of Instagram LLC.

• Apple, iOS, and App Store are trademarks of Apple Inc., registered in the U.S. and other countries.

• GIPHY is a trademark of GIPHY, Inc.

• Unfold is a trademark of Squarespace, Inc.; StoryArt is a trademark of ryzenrise.

• All other product names, logos, and brands are property of their respective owners.


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We design and build our own mobile apps—from photo-editing tools optimized for social media to AI-powered utilities.

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